Welcome to the party Giroud!

Giroud celebrates his first Premier League goal

(telegraph.co.uk)



On Saturday 6 October Oliver Giroud netted his first Barclay's Premier League goal for Arsenal against West Ham. This was a special moment for the french footballer as he has gotten off to a slow start at the club unlike fellow newcomers Lukas Podolski and Santi Cazorla.

 

 

After Arsenal fell behind to West Ham there was no better way for Giroud to begin his Premier League goal tally than scoring the equalising goal. There have been a lot of communication messages about Giroud's lack of goals. They range from critics asking if he is Premier League material to his old coach at former club Montpelier saying he is welcome back if he continues to struggle at Arsenal.

 

 From a communication perspective this goal from Giroud should take the pressure off Giroud and Arsenal. For Giroud this goal silences the critics and communication messages concerning him are now leaning towards the fact that he has shown that he is capable of scoring. For Arsenal the goal was the pathway to a 3-1 victory against a tough West Ham so communication messages concerning the club are now leaning towards how the club is now showing a higher level of consistency.

 

It is interesting to note that in football how a club and its players perform has a direct and immediate influence on communication messages. This is good because it makes it easier for clubs and players to be able to bolster their images and influence communication messages every time they step on the pitch.





Defeat at The Emirates!

The Emirates Statium

(www.arsenal.com)

 

Yesterday (Saturday 29 September) saw Arsenal fall to their first defeat of the season against Chelsea at The Emirates Stadium. This obviously ended the clubs unbeaten start to the season and now it is time for the team to reflect on a way forward. A train smash? I highly doubt it they were'nt going to go the entire season unbeaten (though they have done that before).

 

 

From a communication perspective it is interesting to note how dynamic and ever changing communication messages in modern football are. Just last week when Arsenal drew 1-1 with defending champions Manchester City some messages leaned towards how defensively solid Arsenal was getting.

 

 

This week after only a 2-1 defeat the content of messages concerning the club includes things such as Arsenal not being defensively solid enough. This is interesting from a communication perspective because it highlights the suble nature by which things have to change for people to go from applauding you to booing you off the pitch.

 

 

The bright side to this defeat however is that it will keep Arsenal grounded and working hard. Arsene Wenger's post match interview

 

 

The goal scorers

 

•  Gervinho scored for Arsenal
• Fernando Torres scored for Chelses
• Mata scored Chelsea's winning goal

Arsenal still unbeaten after 1-1 draw with Manchester City

Still Unbeaten: Arsenal players celebrate after Koscielny's goal 

Arsenal's Laurent Koscielny, centre right, celebrates scoring the equaliser against Manchester City
(www.gaurdian.co.uk)

From a communication perspective Arsenal's draw against Manchester City proves that some of the communication messages from manager Arsene Wenger are indeed true. Arsenal are getting better and there seems to be a great deal of improvement.

This clash has also stirred up other communication messages concerning the club. Manchester City coach Roberto Mancini has stated in an interview on ESPN that he believes that the club has improved from the level they were at last season.

The Manchester City coach also said: Arsenal can compete for the title this season. They are better than last season even if they lost some good players. Maybe, because of that there is less pressure on them this season. They lost Van Persie and song but the players they brought in have experience and quality. (Bleacher Report)                                                                               

                                                         City Coach Roberto Mancini

Mancini believes Arsenal are title contenders yet again
(www.topnews.in)

                                                      

It is quite interesting to note the communication messages surrounding Arsenal at this stage of the season. They go from some saying the club are finally genuine title contenders again to others saying Arsenal always starts of well but crumbles towards the climax of the season. It will be interesting to see how things develop as the season progresses and what messages concerning the club will be going around.

Arsenal 6-1 Southampton

Arsenal's new front man Lukas Podolski

Podolski celebrates after scoring a free kick (bbc.co.uk)

As has become the norm on this blog we will look at the events surrounding Arsenal from a communication perspective. This afternoon (Saturday 15 September) saw the team run riot against Southampton and come away with a 6-1 victory.

The only sour note for Arsene Wenger was a mistake from Wojciech Szczesny, which ruined their perfect defencive record this season (Mirror.co.uk). The goal conceded aside though this was a game that has started to reinforce the teams constant communication messages that things will get better.

After the clubs 0-0 draw to Sunderland at the beginning of the season communication about the club has centred around the lack of goals without Van Persie. With some going as far as saying the club is incapable of scoring without their former captain (Soccer Room). Fast forward to the clubs fourth game of the season and the teams dreary start is looking more and more like a blistering one. The club has only conceded one goal this season, is undefeated and scored six goals in their latest victory.

The goal scorers against Southampton

• Lukas Podolski scored from a free kick.
• Theo Wallcott stuck home late in the game against his old team.
• Gervinho received a standing ovation from the Arsenal fans after he scored twice.
• The constant pressure from Arsenal forced Sothampton into conceding two own goals.

Two goal hero: Gervinho

Gervinho received a standing ovation after his brace (thesun.co.uk)

Now it is almost certain that communication messages surrounding the club will start to lean towards Arsenal's ability to replicate this weeks performance next week. It will be somewhat harder seeing that their opponents will be the reigning league champions Manchester City.

The new Arsenal

(football-bbc.blogspot.com)

The departure of several high profile players within the space of a few seasons has left Arsenal looking like a completely different team. The pros and cons of players such as the "out of favour" Chamak and the departure of Song and Van Persie will be seen as the season progresses. From a communication perspective though this means that Arsenal now have to communicate what the way forward with this "new" team will be.

Judging by what the manager Arsene Wenger has said, It seems as though the way forward is to change the team even further if the need arises.

• “Some things can still happen,” Wenger told the  clubs official website
• “We are working [in the market]. We’ll see what we can do. MSN Sport

Players that have been linked to the club

• Nuri Sahin                                                                    Real Madrid's Nuri Sahin

  

  Sahin is a potential Arsenal star if his loan comes with the option to buy
  Image: mirror.co.uk
  
  
• Yann M’Vila
• Jesus Navas

Real Madrids Nuri Sahin will come to Arsenal on loan from the Spanish giants. Whether or not his contract comes with the option to buy is a matter neither Real Madrid or Arsenal have communicated yet.

This means that the communication messages of the two clubs will be watched closely as people wait for the news of whether Arsenal will add yet another bullet to The Gunners rifle.

And now...Let the games begin!

(efastclick.com)

Arsenal's biggest pre-season saga yet has come to a conclusion (Van Persie is gone). The fans demands of quality signings have been met (Giroud, Cazorla and Podilski are now Arsenal players). All communication messages from the club tell a unified story (Arsenal wants to put up a genuine challenge for the league).

So now it is time to see if all the possitive messages coming from the club will indeed translate into silverware. Arsene wenger has said that he has faith in the squad that Arsenal has.

   "Szczesny will be another year wiser and more experienced in goal while the long-awaited returns of Jack Wilshere and Abou Diaby would, with Mikel Arteta, Alex Oxlade-Chamberlain, Tomas Rosicky, Francis Coquelin and Aaron Ramsey, add up to a central midfield of many varied options." (Telegraph)

As far as communication goes things are reletively calm after the pre-season feeding frenzy. One could say that this is the calm before the storm as Arsenal heads to their first league encounter against Sunderland.

The true impact of the departure of RVP, the arrival of Cazrola, Giroud and Podolsi and the inevitable return of Willshere will be seen mid-way through the season. Arsenal will either be the laughing stock as pundits continue to say their glory days are something of the past or The Invinsibles will rise again.

The Gunners

(pixelpinch.com)

The Gunners new ammunition



(wallpaperpassion.com)

From a communication point of view Arsenal football club has mainly been a one topic team lately. Much of the communication about the club has been about the future of Robyn Van Persie. However there have been other important topics that have been discussed such as the clubs new signings. Although this topic has been discussed one could say that due to the "RVP issue" it has recieved less attention than it normaly would have.

Arsenal has made three important signings during the last transfer window. The clubs new aquisitions are Cazorla, Giroud and of course Podolski. More world class players is what Arsenal fans have been demanding and for once they recieved exactly what they requested.

“I find the situation very exciting.” Wenger said. “I was very, very worried last year for a long part of the season and very anxious for a long time because we faced such a tough competition" (www.justarsenal.com).

Now however it seems that the manager has no reason to worry beacause reinforcements are here. Also important to note is that these players are exited to be coming to Arsenal and want to help the club do well. This is evident because Cazorla for example has signed a long term contract showing his commitement to the club. It is this commitment that has been lacking from key Arsenal players in recent times, so the manager has good reason to be exited. It seems as though The Gunners have reloaded and are ready to take another shot at the English Premier League!


   Introducing Santi Cazorla                  Welcome Oliver Giroud

(www.telegraph.co.uk)

(www.sportinglife.com)

Lukas Podolski is a Gunner!



(www.sabotagetimes.com)